Jewelry passed down through generations is a cherished tradition in India, ingrained in the very essence of our culture. Sustainability and eco-conscious fashion have been integral to India's roots since time immemorial.
The profound significance of investing in fine jewelry resonates in every Indian household. Across diverse income levels and backgrounds, people prioritize gold or silver coins and jewelry as their primary choice for both investment and heirloom.
The meticulous curation of jewelry for children's weddings begins from their birth, and in some families, even before!
Yet, the advent of fast fashion has somewhat diminished the grandeur of India's historically friendly fashion landscape. Through conversations with millennials and Gen Z, I discovered that gold is no longer the default investment choice, given its expense and evolving preferences.
This realization fueled the inception of Yamoona. With Yamoona, I aimed to rekindle the awareness among current generations of jewelry enthusiasts that jewelry possesses not just aesthetic appeal but also sentimental and sustainable value when passed down and restyled throughout life's journey. Through 925 pure sterling silver and semi-precious stones, I am able to recreate a variety of designs that are long lasting, hypoallergenic, and affordable when compared to gold and diamond jewelry.
My vision was to craft pieces sourced from different regions of India, offering a diverse selection that resonates with people from various states, creating an emotional connection that they would cherish and pass down to future generations. Yamoona is more than jewelry; it's a celebration of tradition, sustainability, and the enduring beauty of our cultural heritage. Join us on this journey as we redefine the narrative of jewelry, transforming it into timeless treasures with stories to tell
I am thrilled to share the story behind our South Asian artisanal and handmade silver jewelry brand, a labor of love that embodies sustainability, craftsmanship, and timeless elegance.
Sustainable Foundations:
From the outset, sustainability has been at the core of our brand. I've diligently woven eco-friendly practices into every aspect – from the supply chain to packaging and order management. Our commitment begins with sourcing packaging materials that are lightweight, biodegradable, recyclable, and crafted from renewable resources. It's not just about the jewelry; it's about the journey, and we want that journey to be as environmentally conscious as possible.
Modest Inventory, Maximum Impact:
We pride ourselves on maintaining a modest inventory. This deliberate approach is twofold – it prevents excess production wastage and allows us to take designs on an order basis. This means that each purchase is as unique as the individual who selects it, fostering a sense of exclusivity and connection with our creations.
Artisanal Craftsmanship from India:
Our products are more than just jewelry; they are a testament to the rich tradition of craftsmanship in India. Handcrafted by skilled artisans from various regions, each piece is a work of art. Crafted in 925 pure sterling silver and occasionally plated in 22 kt gold, our jewelry boasts a quality that ensures longevity and transforms each piece into an heirloom meant to be cherished for generations.
Timeless Pieces with a Modern Twist:
My vision is to create timeless pieces with a modern twist, drawing inspiration from designs that hold historic significance in diverse regions and communities across India. These aren't just accessories; they are true heirloom pieces that carry stories and traditions through time.
As you explore our collection, know that each piece is a result of passion, dedication, and a commitment to both beauty and the planet. Join us on this journey of crafting sustainability and adorning yourself with jewelry that transcends trends, making a lasting impact.
Thank you for being a part of our story.
